Background information about the job or company

Metagenics is one of the leading suppliers of Natural Medicines in Australia and New Zealand. You may know us by one of our market leading brand names including Metagenics, Inner Health, Ethical Nutrients and Endura. Metagenics believes in helping as many people as possible live happier, healthier lives. Additionally, we are proudly BCorp Certified- a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.

We are seeking a permanent fulltime Paid Media Lead to be located in our ANZ Northgate Head Office.

We’re bringing performance marketing in-house, and this newly created Paid Media Lead role is your opportunity to take ownership of high-impact Metagenics paid media campaigns. Reporting to the Digital Marketing Manager, you’ll be hands-on in-platform, driving Metagenics-branded performance across Google and Social channels, while working as part of a small paid media team that includes a Paid Media Coordinator supporting campaign and ad builds across both leads, including our Retail-focused Paid Media Lead.

This is not a “manage agencies from a distance” role. You’ll be in-platform, in the data, and in the detail, planning, launching, optimising and scaling paid media across Google Ads and social channels. This role is perfect for someone who loves performance marketing, thrives in the data, and enjoys running experiments to unlock growth.

Responsibilities or duties

• You’ll own the hands-on execution and optimisation of paid media across our key channels, with a focus on efficient growth and measurable results.
• Build, launch and optimise campaigns across Google Ads (Search, Shopping & Performance Max), with YouTube as a strong advantage
• Build, launch and optimise campaigns in Meta (Facebook & Instagram) focused on DTC acquisition and revenue growth. TikTok Ads a strong advantage.
• Complete daily monitoring and optimisation to improve ROAS, CAC, and overall performance
• Translating performance data into clear insights, recommendations and next actions, including visual performance dashboards
• Collaborating closely with internal teams across Content, Email, CRM, Design, e-Commerce, and Brand to bring campaigns to life
• Testing and scaling emerging channels

Qualifications or requirements

Experience needed

• We’re looking for someone confident and capable in-platform, especially within Google and Meta Ads.
• Must-haves:
• 3+ years in-platform Google Ads experience, specifically across Search + Shopping/Performance Max
• 3+ years in-platform experience with Meta Ads (Facebook/Instagram) and optimising performance-focused campaigns
• Comfortable working towards DTC eCommerce KPIs (ROAS, CAC, revenue, customer growth)
• Strong ability to interpret performance data and make optimisation decisions
• Experience managing budgets in a fast-moving, test-and-learn environment
• Excellent attention to detail, and communication skills, able to explain what’s happening, why, and what you’ll do next
• Nice-to-haves:
• Hands-on YouTube campaign experience (highly desirable)
• Hands-on TikTok Ads experience (bonus)
• Experience with Merchant Centre / feed management (GMC, DataFeedWatch)
• Familiarity with Looker Studio, Shopify, Elevar, Dotdigital
• Certifications (Google Ads, Meta Blueprint), or a genuine learning mindset

Any other provided details

Why this role will be exciting

• You’ll join at a pivotal moment as we build our in-house performance capability
• You’ll have real ownership of campaign performance
• You’ll work with a supportive digital team and get exposure to broader growth strategy
• You’ll have the space to test, learn and improve, not just “keep the lights on”

Job benefits and perks

• Eligible for up to 2 Work from Home days per week
• Eligible to participate in our Company Bonus Program
• Heavily discounted product for yourself and family to purchase, with complimentary product available in the office, free onsite parking
• An Annual Recognition Program that recognises employee performance and alignment to our Values and active Culture.
• Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes

This versatile role will see you turn your hand to day-to-day campaign execution, optimisation, and reporting to drive customer acquisition and performance for our brands. You’ll also have the chance to contribute to strategy and help shape our paid media approach. If you live and breathe performance marketing, thrive on data-driven decision-making, and have a passion for scaling brands through paid media, this is the role for you! In return, you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities. 

If you want to work in a mission-driven organisation and contribute to helping people live happier, healthier lives, then we’d love to hear from you. 

• Own the hands-on execution and optimisation of paid media across our key channels, with a focus on efficient growth and measurable results.
• Build, launch and optimise campaigns across Google Ads (Search, Shopping & Performance Max), with YouTube as a strong advantage
• Build, launch and optimise campaigns in Meta (Facebook & Instagram) focused on DTC acquisition and revenue growth. TikTok Ads a strong advantage.
• Complete daily monitoring and optimisation to improve ROAS, CAC, and overall performance
• Translating performance data into clear insights, recommendations and next actions, including visual performance dashboards
• Collaborating closely with internal teams across Content, Email, CRM, Design, e-Commerce, and Brand to bring campaigns to life
• Testing and scaling emerging channels

• Digital Marketing
• Youtube
• Instagram
• Google Ads (Search, Shopping & Performance Max)
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Interpreting performance data
• Budget management
• Attention to detail
• Communication skills

• 3+ years in-platform Google Ads experience, specifically across Search + Shopping/Performance Max
• 3+ years in-platform experience with Meta Ads (Facebook/Instagram) and optimising performance-focused campaigns
• Comfortable working towards DTC eCommerce KPIs (ROAS, CAC, revenue, customer growth)
• Strong ability to interpret performance data and make optimisation decisions
• Experience managing budgets in a fast-moving, test-and-learn environment
• Excellent attention to detail, and communication skills, able to explain what’s happening, why, and what you’ll do next
• Hands-on YouTube campaign experience (highly desirable)
• Hands-on TikTok Ads experience (bonus)
• Experience with Merchant Centre / feed management (GMC, DataFeedWatch)
• Familiarity with Looker Studio, Shopify, Elevar, Dotdigital
• Certifications (Google Ads, Meta Blueprint), or a genuine learning mindset