THE BRAND – LAWSON FLATS

From the team behind the State Buildings Lawson Flats is a membership-based social club spanning three floors in one of the city’s last remaining Art Deco jewels.

Our member community has access to a collection of rooms fit for work, life, and play with co-working spaces, karaoke and listening rooms, an art gallery, movement studios, and Luis’ bar and kitchen by one of Perth’s leading chefs at the heart.

We’re a private members club in the heart of the city, open Monday to Saturday for breakfast, lunch and dinner. The vibe? Somewhere between gallery opening and your most functional group chat — a mix of food, drink, conversation and the odd DJ set.

When you join Lawson Flats you are part of a supportive, inclusive, and compassionate team looking to make a difference both inside and outside of our walls. We offer competitive salary packages, technical and managerial skills training, and exciting career progression opportunities within the group.

THE ROLE

Lawson Flats is a members’ club that blends hospitality, culture and community. This role is responsible for managing the day-to-day marketing engine of the club, with a focus on content creation, social media, EDMs, event communications, and campaign execution. The Marketing & Culture Coordinator will ensure the Lawson Flats brand voice and visual identity are consistently represented across all channels, while supporting cultural programming and member engagement through timely, high-quality communications.

This is a hands-on role suited to someone who thrives in fast-paced hospitality environments and has strong taste-level judgement, writing skills, and digital confidence.

This role is preferably full-time, however we are open to 0.8 FTE (minimum).

KEY RESPONSIBILITIES

Social Media and Content

• Manage Lawson Flats’ social channels (primarily Instagram; also LinkedIn as required)
• Plan, schedule and publish content across feed and stories
• Capture and edit short-form content (events, food and beverage, member experience, behind-the-scenes)
• Maintain brand tone of voice and visual consistency
• Community management: comments, DMs, reposts, tagged content
• Maintain content pipeline and monthly content plan aligned to programming calendar

EDMs and Digital Communications

• Build and send EDMs (members and database) using agreed templates and brand tone
• Draft event and club communications (copywriting required)
• Maintain database hygiene, segmentation and list growth
• Monitor and report on key metrics (open rate, CTR, unsubscribes)
• Support automation / trigger comms where relevant

Cultural Programming

• Support promotion of cultural programming, exhibitions and in-house events
• Draft and publish event listings and reminders
• Coordinate with internal stakeholders to ensure comms accuracy and timeliness
• Assist with guestlist comms, confirmations and post-event follow-up, supporting attendance and engagement.
• Support admin tasks relating to program comms (e.g., calendars, reminders, asset collation)
• Produce and maintain core marketing assets (posters, templates, noticeboard content, programming calendar, internal signage) in line with brand guidelines.
• Support marketing deliverables for brand partnerships (content, cross-posting, comms)
• Coordinate assets, photography and content requests
• Assist with simple campaign rollouts (posters, digital assets, internal signage)

Reporting and Planning

• Bi-weekly reporting across social and EDM performance
• Monthly content planning and campaign review
• Maintain organised file management of assets and content

SKILLS AND EXPERIENCE REQUIRED

• 2+ years in marketing, communications, social media or content roles
• Strong writing skills (must be able to write in a premium hospitality brand tone)
• Strong interpersonal skills, relationship building and networking
• Excellent taste-level judgement and visual eye
• Confident capturing and editing content (phone-based video and basic editing)
• Strong organisational skills; thrives in a dynamic, event-led environment
• Proactive, calm under pressure, and able to manage multiple deadlines
• Experience with Canva, Meta tools, scheduling tools (Later), email platforms

NICE TO HAVE

• Marketing comms or luxury retail, arts/culture or membership organisation experience
• Photography or videography skills
• Basic SEO / website content experience
• Experience working with CRM/event booking platforms (Peoplevine / Sevenrooms highly regarded)

PERSONAL ATTRIBUTES / CULTURAL FIT

• Warm, confident communicator with discretion and professionalism
• Highly collaborative and experience-minded
• Genuinely interested in culture, hospitality, community and experiences
• High standards and attention to detail
• Understands that Lawson Flats is a nuanced, premium offering (not generic marketing)

• Manage Lawson Flats’ social channels (primarily Instagram; also LinkedIn as required)
• Plan, schedule and publish content across feed and stories
• Capture and edit short-form content (events, food and beverage, member experience, behind-the-scenes)
• Maintain brand tone of voice and visual consistency
• Community management: comments, DMs, reposts, tagged content
• Maintain content pipeline and monthly content plan aligned to programming calendar
• Build and send EDMs (members and database) using agreed templates and brand tone
• Draft event and club communications (copywriting required)
• Maintain database hygiene, segmentation and list growth
• Monitor and report on key metrics (open rate, CTR, unsubscribes)
• Support automation / trigger comms where relevant
• Support promotion of cultural programming, exhibitions and in-house events
• Draft and publish event listings and reminders
• Coordinate with internal stakeholders to ensure comms accuracy and timeliness
• Assist with guestlist comms, confirmations and post-event follow-up, supporting attendance and engagement.
• Support admin tasks relating to program comms (e.g., calendars, reminders, asset collation)
• Produce and maintain core marketing assets (posters, templates, noticeboard content, programming calendar, internal signage) in line with brand guidelines.
• Support marketing deliverables for brand partnerships (content, cross-posting, comms)
• Coordinate assets, photography and content requests
• Assist with simple campaign rollouts (posters, digital assets, internal signage)
• Bi-weekly reporting across social and EDM performance
• Monthly content planning and campaign review
• Maintain organised file management of assets and content

• Strong writing skills (must be able to write in a premium hospitality brand tone)
• Strong interpersonal skills, relationship building and networking
• Excellent taste-level judgement and visual eye
• Confident capturing and editing content (phone-based video and basic editing)
• Strong organisational skills; thrives in a dynamic, event-led environment
• Proactive, calm under pressure, and able to manage multiple deadlines
• Experience with Canva, Meta tools, scheduling tools (Later), email platforms

• 2+ years in marketing, communications, social media or content roles
• Marketing comms or luxury retail, arts/culture or membership organisation experience
• Photography or videography skills
• Basic SEO / website content experience
• Experience working with CRM/event booking platforms (Peoplevine / Sevenrooms highly regarded)