About Us:

My Muscle Chef (MYMC) is Australia’s premium fresh ready-made meal and functional food and beverage company. Based in Sydney NSW, we are growing quickly to extend our position as the online direct to consumer and retail industry leader in an industry that is experiencing explosive growth.

Since 2013, we have experienced continuous growth & hold enormous ambition to remain an industry leader. We are seeking high energy individuals to join our entrepreneurial team and culture to help us unlock our next phase of hyper growth.

MYMC Values:

We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.

• Find a Better Way.
• Walk in our Customers’ Shoes. Everyday.
• Challenge Ideas and Champion Solutions.
• Integrity is Stronger than Muscle.
• Enjoy the Journey!

What we offer you:

• Flexible hybrid working model with 2 days working from home each week
• Split your time between our City and Yennora offices (Mondays based in Yennora)
• Ongoing career development and training opportunities to support your growth
• Enjoy $1 My Muscle Chef meals and snacks on-site every day
• Access to a fully equipped on-site gym
• Join a diverse, values-led culture that encourages bold thinking and innovation
• Generous staff discounts on our products, plus a range of additional employee benefits

Position Summary:

The CRM & Retention Specialist supports our CRM and retention strategy across email, push, SMS and membership programs.

Reporting to the CRM & Retention Manager, the role is hands-on in campaign execution, segmentation, testing and performance analysis to drive engagement, repeat purchase and customer lifetime value.

Key Responsibilities but not limited too:

Execution & Campaign Management

• Build, QA and deploy lifecycle campaigns across email, push and SMS using CRM platforms (e.g., Customer.io)
• Execute end to end campaign workflows from brief and creative setup to targeting, scheduling and reporting
• Maintain and optimise automations and triggers across onboarding, retention, win back and churn prevention journeys

Segmentation & Personalisation

• Implement audience segmentation and dynamic content to drive relevancy and engagement
• Collaborate with data teams to leverage behavioural, transactional and predictive signals in targeting strategies
• Support the rollout of personalised offers and membership communications aligned to lifecycle stages

Testing & Optimisation

• Assist in designing and running A/B and multivariate tests across content, offers and journey logic
• Track and share learnings from test and learn initiatives to inform best practice and future planning
• Contribute to continuous improvement of creative, cadence and messaging through insights and data analysis

Analytics & Reporting

• Maintain campaign performance dashboards and reports covering engagement, retention, repeat purchase and churn
• Monitor KPIs and identify actionable insights to improve lifecycle performance
• Support monthly and quarterly review packs with data and insights by segment, channel and journey

Collaboration & Support

• Work closely with the CRM & Retention Manager and Head of Digital & Growth to execute the CRM roadmap and deliver business objectives
• Partner with creative, digital and CX teams to ensure CRM activities align with brand and campaign initiatives
• Manage operational relationships with CRM vendors or agencies as needed

Skills & Experience:

Essential

• 2–4 years of experience in CRM, lifecycle or retention marketing, ideally within e-commerce, subscription or consumer brands
• Proven experience executing email, push and SMS campaigns to drive engagement and repeat purchase
• Proficient in CRM platforms (e.g., Customer.io) and familiar with marketing automation and segmentation tools

Desirable

• Experience working with membership, loyalty or subscription programs
• Understanding of deliverability, consent management and privacy compliance
• Familiarity with CDPs, personalisation or recommendation tools
• Experience in A/B testing, CRO or customer journey optimisation

• Build, QA and deploy lifecycle campaigns across email, push and SMS using CRM platforms (e.g., Customer.io)
• Execute end to end campaign workflows from brief and creative setup to targeting, scheduling and reporting
• Maintain and optimise automations and triggers across onboarding, retention, win back and churn prevention journeys
• Implement audience segmentation and dynamic content to drive relevancy and engagement
• Collaborate with data teams to leverage behavioural, transactional and predictive signals in targeting strategies
• Support the rollout of personalised offers and membership communications aligned to lifecycle stages
• Assist in designing and running A/B and multivariate tests across content, offers and journey logic
• Track and share learnings from test and learn initiatives to inform best practice and future planning
• Contribute to continuous improvement of creative, cadence and messaging through insights and data analysis
• Maintain campaign performance dashboards and reports covering engagement, retention, repeat purchase and churn
• Monitor KPIs and identify actionable insights to improve lifecycle performance
• Support monthly and quarterly review packs with data and insights by segment, channel and journey
• Work closely with the CRM & Retention Manager and Head of Digital & Growth to execute the CRM roadmap and deliver business objectives
• Partner with creative, digital and CX teams to ensure CRM activities align with brand and campaign initiatives
• Manage operational relationships with CRM vendors or agencies as needed

• Proficient in CRM platforms (e.g., Customer.io) and familiar with marketing automation and segmentation tools
• Understanding of deliverability, consent management and privacy compliance
• Familiarity with CDPs, personalisation or recommendation tools
• Experience in A/B testing, CRO or customer journey optimisation

• 2–4 years of experience in CRM, lifecycle or retention marketing, ideally within e-commerce, subscription or consumer brands
• Proven experience executing email, push and SMS campaigns to drive engagement and repeat purchase
• Experience working with membership, loyalty or subscription programs