Background information about the job or company (e.g., role context, company overview)

Qantas has always been dedicated to going above and beyond for their customers – both in the air, and on the ground and at Qantas Loyalty; we’re a huge part of that commitment. By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.

Responsibilities or duties

As the Senior Campaign Analyst, you will be responsible for facilitating and consulting on the overall campaign process for Qantas Frequent Flyer Members and Qantas customers across a variety of program/ product initiatives including; pre-campaign data analysis, target list extraction, segmentation, campaign build, utilisation of propensity models as well as determining incremental campaign response rates across multiple channels and campaign effectiveness measurement and reporting.

As the Senior Campaign Analyst you will act as the subject matter expert in data and commercials with the product/portfolio under your management. You will be able to work autonomously or in a team to provide recommendations and campaign solutions to your stakeholders with continuous improvement being a key part of this role.

Qualifications or requirements (e.g., education, skills)

Experience needed

5 + Years’ experience in Campaign Management/Targeting and Segmentation experience

Advanced skills in Excel, SQL querying and relational databases

Managing and prioritising a number of competing tasks for different departments

Presenting insights and storytelling to senior stakeholders and executive team

Proven experience in applying experimental design including the use of control groups for marketing campaigns

Proven experience in post campaign/program analysis including the evaluation and quantification of campaign / program uplift

Understanding of competitive environment and markets in the Loyalty industry

Ability to work autonomously and in a team environment

Strong organisational and communication skills - both written and verbal

Experience in attribution and cross channel effectiveness reporting

Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly regarded

Experience in campaign management platforms (Adobe campaign, Unica, CIM)

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel:

We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.

We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.

We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.

We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Be a part of something special and play your part in the Qantas story – apply today!

• Facilitating and consulting on the overall campaign process for Qantas Frequent Flyer Members and Qantas customers across a variety of program/ product initiatives including; pre-campaign data analysis, target list extraction, segmentation, campaign build, utilisation of propensity models as well as determining incremental campaign response rates across multiple channels and campaign effectiveness measurement and reporting.
• Acting as the subject matter expert in data and commercials with the product/portfolio under your management.
• Providing recommendations and campaign solutions to your stakeholders.
• Continuous improvement being a key part of this role.

• Campaign Management/Targeting and Segmentation
• Advanced skills in Excel, SQL querying and relational databases
• Managing and prioritising competing tasks
• Presenting insights and storytelling to senior stakeholders and executive team
• Applying experimental design including the use of control groups for marketing campaigns
• Post campaign/program analysis including the evaluation and quantification of campaign / program uplift
• Understanding of competitive environment and markets in the Loyalty industry
• Ability to work autonomously and in a team environment
• Strong organisational and communication skills - both written and verbal
• Attribution and cross channel effectiveness reporting
• Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly regarded
• Experience in campaign management platforms (Adobe campaign, Unica, CIM)

• 5 + Years’ experience in Campaign Management/Targeting and Segmentation experience
• Advanced skills in Excel, SQL querying and relational databases
• Proven experience in applying experimental design including the use of control groups for marketing campaigns
• Proven experience in post campaign/program analysis including the evaluation and quantification of campaign / program uplift
• Understanding of competitive environment and markets in the Loyalty industry
• Experience in attribution and cross channel effectiveness reporting
• Experience in Tableau or data visualisation tools (Power BI/Qliksense) is highly regarded
• Experience in campaign management platforms (Adobe campaign, Unica, CIM)