Description

Whites Group is an energetic and progressive Australian Family-owned business that is geared for growth.

We are a key supplier to both the Retail Home Improvement and Rural Hardware markets.

Being a part of the Whites family means you benefit from and contribute to a great team culture. We don’t have Values, we live them! Our people are the most important resource we have, and we take the time to recognise and reward them and provide an environment that is flexible and supportive.

We’re seeking an experienced Senior Product Manager to help shape and deliver our product strategy across key categories and major reseller channels. Based at our site in Glendenning (flexible working available) and reporting to the Head of Products & Marketing, this role owns end‑to‑ end product management — from category strategy and range architecture through to new product development, commercialisation and lifecycle governance.

Key Responsibilities

Skills/Experience

5+ years’ experience in a Senior Product Manager or Category Manager role

Strong capability in range architecture, NPD and lifecycle management

Experience working with plastics products in Landscape, Hardware or Trade (desirable not essential)

Experience working with major retail or reseller channels (e.g. hardware, rural, industrial or similar)

High commercial acumen with the ability to build and evaluate business cases

Confidence working cross‑functionally and with offshore suppliers

Strong attention to detail across product data, compliance and quality

Excellent communication skills and the ability to influence at all levels

• Lead category strategy and product direction, using market, competitor and trend insights to inform decisions
• Own range architecture and assortment design, optimising mix, value tiers and channel fit
• Drive new product development (NPD) from ideation through to launch, using structured governance processes
• Sourcing new products and ensuring the commercial viability of existing range through strategic sourcing relationships with international factories
• Build deep customer, shopper and market insight to guide range and investment decisions
• Manage the full product lifecycle, ensuring accurate product data, documentation and disciplined decision‑making
• Develop commercial business cases and support profitable growth through range optimisation
• Plan and deliver go‑to‑market launches, including sales tools, training and internal communications
• Oversee quality, compliance and risk management, working closely with Supply Chain and Operations
• Design and deliver product training to build capability across the business
• Operate as a senior Leader as a part of the business Senior Leadership team (SLT)

• Range architecture
• NPD (New Product Development)
• Lifecycle management
• Working with plastics products (desirable)
• Working with major retail or reseller channels
• Commercial acumen
• Building and evaluating business cases
• Cross-functional collaboration
• Working with offshore suppliers
• Attention to detail (product data, compliance, quality)
• Communication skills
• Influencing skills

• 5+ years’ experience in a Senior Product Manager or Category Manager role