Background

We are currently seeking a Regional Automation/Genomics Market Development Manager who will be responsible for the team's coordination with clients and internal teams.

Location: This position is part of the APAC team, and will be remote from Australia (Sydney or Melbourne preferred).

In this role, you will be responsible for:

Responsibilities

• Driving Regional Marketing & Commercial Execution includes localize and global marketing campaigns, product launches, and workflow messaging across the region.
• Technical & Application Support: develop sales tools: ROI/TCO models, battlecards, workflow maps, competitive comparisons, and presentation content, build workflow‑specific value propositions and enable consistent commercial execution across Sales, FAS, Service, and channel partner teams.
• Provide hands‑on support to Application and Sales teams through method development, workflow refinement, and troubleshooting for automation systems, and create SOPs, templates, best practices, and scalable workflow libraries for key applications.
• Produce competitive matrices and positioning, conduct application-level competitive analysis vs major automation vendors and identify niche automation opportunities and develop targeted activation strategies.
• Act as the central communication link between Global Marketing/Product Management and TASK commercial teams, adapt global content, campaigns, and strategies for execution across multiple countries and cultures.

Qualifications

• Bachelor’s degree or above in Life Sciences, Biotechnology, Engineering, Chemistry, or related fields
• At least 5 years’ experience in laboratory automation, scientific instrumentation, robotics, or related fields.
• Technical: Hands‑On Automation Application Expertise
• Ability to travel up to 50% of the time.
• Fluent in written and spoken English
• Experience with global team communications

Additional Information

• Experience supporting multiple countries or distributors preferred.
• Genomics/NGS knowledge optional but advantageous.
• Liquid handling automation, workflow design, troubleshooting; genomics a plus

At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home.

Additional information about this remote work arrangement will be provided by your interview eam. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

• Driving Regional Marketing & Commercial Execution includes localize and global marketing campaigns, product launches, and workflow messaging across the region.
• Technical & Application Support: develop sales tools: ROI/TCO models, battlecards, workflow maps, competitive comparisons, and presentation content, build workflow‑specific value propositions and enable consistent commercial execution across Sales, FAS, Service, and channel partner teams.
• Provide hands‑on support to Application and Sales teams through method development, workflow refinement, and troubleshooting for automation systems, and create SOPs, templates, best practices, and scalable workflow libraries for key applications.
• Produce competitive matrices and positioning, conduct application-level competitive analysis vs major automation vendors and identify niche automation opportunities and develop targeted activation strategies.
• Act as the central communication link between Global Marketing/Product Management and TASK commercial teams, adapt global content, campaigns, and strategies for execution across multiple countries and cultures.

• Hands‑On Automation Application Expertise
• Experience with global team communications
• Liquid handling automation, workflow design, troubleshooting; genomics a plus

• Bachelor’s degree or above in Life Sciences, Biotechnology, Engineering, Chemistry, or related fields
• At least 5 years’ experience in laboratory automation, scientific instrumentation, robotics, or related fields.
• Ability to travel up to 50% of the time.
• Fluent in written and spoken English
• Experience supporting multiple countries or distributors preferred.
• Genomics/NGS knowledge optional but advantageous.