Background information about the job or company

Based in the Sydney Velocity team, the Marketing Coordinator will be responsible for executing marketing strategies and delivering end-to-end campaigns, both manual and automated. In this role, you will have the opportunity to specialise in Acquisition & Activation, or Member Growth Journeys within the Velocity portfolio.

Responsibilities or duties

In addition, you will:

• Execute marketing campaigns and member journeys, focusing on key triggers that drive engagement and conversion.
• Collaborate with cross-functional teams to optimize member experiences and ensure successful campaign outcomes.
• Work with analytics teams to monitor campaign performance and suggest improvements for future optimisations.
• Lead the creative process, from briefing and asset development to campaign execution, including EDMs and digital content.
• Engage with legal and brand teams to secure approvals.
• Support social media execution and assist in the development of engaging content across platforms.
• Assist with paid media execution and track results to ensure campaigns are on target.
• Manage marketing administration tasks, including raising purchase orders, creating presentations, and maintaining campaign documentation.

Qualifications or requirements

You’ll be great in this role if you:

• A degree in Marketing, Business, Technology, or related fields.
• Exposure to digital and direct marketing campaign management is an advantage.
• Strong ability to juggle multiple tasks and priorities in a fast-paced environment.
• Excellent communication skills, with the ability to collaborate across teams.
• A solid understanding of marketing and digital marketing principles.
• Familiarity with multi-channel marketing and how various channels contribute to the overall funnel.
• Understanding of email marketing, CRM, and customer lifecycle communications.
• Awareness of the role of paid media and social media within a multi-channel marketing strategy.

Any other provided details

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.

• Execute marketing campaigns and member journeys, focusing on key triggers that drive engagement and conversion.
• Collaborate with cross-functional teams to optimize member experiences and ensure successful campaign outcomes.
• Work with analytics teams to monitor campaign performance and suggest improvements for future optimisations.
• Lead the creative process, from briefing and asset development to campaign execution, including EDMs and digital content.
• Engage with legal and brand teams to secure approvals.
• Support social media execution and assist in the development of engaging content across platforms.
• Assist with paid media execution and track results to ensure campaigns are on target.
• Manage marketing administration tasks, including raising purchase orders, creating presentations, and maintaining campaign documentation.

• Marketing Strategy
• Marketing Campaigns
• Analysis
• Digital Marketing
• Direct Marketing
• Multi-channel Marketing
• Email Marketing
• CRM
• Customer Lifecycle Communications
• Paid Media
• Social Media
• Communication Skills
• Collaboration
• Task Management
• Prioritization

• A degree in Marketing, Business, Technology, or related fields.
• Exposure to digital and direct marketing campaign management is an advantage.
• Strong ability to juggle multiple tasks and priorities in a fast-paced environment.
• Excellent communication skills, with the ability to collaborate across teams.
• A solid understanding of marketing and digital marketing principles.
• Familiarity with multi-channel marketing and how various channels contribute to the overall funnel.
• Understanding of email marketing, CRM, and customer lifecycle communications.
• Awareness of the role of paid media and social media within a multi-channel marketing strategy.