About the Netball World Cup Sydney 2027

Brace Yourself for an unforgettable opportunity to be part of the world’s premier netball event. In 2027, Sydney will host the Netball World Cup, uniting 16 of the top international teams for 10 days of elite competition and global celebration. As we mark Netball Australia’s centenary, we’re building a tournament that champions inclusion, empowerment, and innovation—on and off the court.

We’re looking for passionate, purpose-driven people to help bring this vision to life. As part of the Local Organising Committee, you’ll join a collaborative team focused on delivering operational excellence, engaging fans, creating legacy, and making memories that will stay with you for a lifetime.

About You

As the Digital Marketing Manager, you will lead the digital strategy, content delivery, and campaign performance that brings high levels of excitement and engagement of NWC2027 to fans around the world. You will manage and enhance our presence across websites, social media, CRM, paid media, and digital partnerships—ensuring everything aligns with our brand, commercial objectives, and fan engagement goals.

Working closely with internal teams, agencies, partners, and World Netball, you will deliver impactful digital activity that builds momentum toward an unforgettable tournament.

About the Role

Throughout your journey with the Netball World Cup Sydney 2027, you will:

Digital Strategy & Campaigns

• Create and execute the NWC2027 digital marketing strategy across owned, earned, and paid channels.
• Drive fan acquisition, brand growth, engagement and conversion through data-driven planning.
• Deliver campaigns for major milestones—launches, ticketing phases, merchandise, hospitality, and partner activity.
• Manage digital calendars, workflows, and campaign planning.

Digital Platforms & Website

• Oversee the NWC2027 website, content quality, accessibility, and governance.
• Lead ongoing updates in collaboration with the Digital Content Producer.

Content & Social Media Leadership

• Guide the content strategy across social, web, email and video.
• Ensure brand consistency, tone of voice, and creative alignment.
• Support influencer strategies and community engagement initiatives.

Performance Marketing & Paid Media

• Plan and optimise paid campaigns across search, social, display, and video.
• Analyse performance, optimise against KPIs and manage agency relationships.

CRM, Data & Insights

• Contribute to CRM strategy including segmentation, automation, and eDM campaigns.
• Grow audience databases and leverage insights for improved performance.

Analytics & Reporting

• Monitor performance across all channels and provide regular reporting.
• Use insights to optimise content, campaigns and forecasting.

Stakeholder & Partner Management

• Collaborate with teams across Marketing, Ticketing, Commercial, Fan Engagement and Operations.
• Support partners with digital asset delivery and integration.
• Manage agencies, digital suppliers and platform relationships.

Event-Time Delivery

• Lead digital operations during the tournament, including live content, social coverage, reporting and on-ground fan engagement.

What sets you apart:

• 5–8+ years’ experience in digital marketing, content, social media or performance marketing
• Proven campaign delivery experience in sport, events, entertainment or major consumer brand
• Strong content strategy, digital publishing and CMS experience
• Paid media experience and strong analytics capability
• Excellent communication, writing and storytelling skills
• Strong stakeholder & project management skills
• Ability to thrive in a fast-paced, milestone-driven environment
• Knowledge of ticketing conversion, fan engagement strategies and CRM platforms
• Experience working with creative, digital, or media agencies
• Understanding of commercial partner integration

Why Join Us?

You will be part of a collaborative, values-led Local Organising Committee delivering a world-class sporting event that celebrates athletes, communities and fans across the globe. You will work alongside an enthusiastic, inclusive and high‑performing team, while helping inspire the next generation of netball fans and players.

Netball Australia and the NWC2027 LOC are proud to be an inclusive, diverse and values‑led employer. We encourage applications from people of all backgrounds.

Applications open now

Working with Children Check and National Police Clearance required.

If you are ready to help deliver a truly unforgettable World Cup experience, we’d love to hear from you.

Additional Information

Reporting into the Senior Manager – Marketing & Communications, this full-time role will be based at Sydney Olympic Park, on a fixed-term basis through to September 2027. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required from time to time. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their new Manager.

We reserve the right to shortlist and interview suitable candidates as they are identified, so if this sounds like you, and we hope it does – please don’t delay your application. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates. Our recruitment process consists of a phone screening, two rounds of interviews, (virtual and in person) along with professional reference checks, and we’ll be here to guide you through the entire process!

• Create and execute the NWC2027 digital marketing strategy across owned, earned, and paid channels.
• Drive fan acquisition, brand growth, engagement and conversion through data-driven planning.
• Deliver campaigns for major milestones—launches, ticketing phases, merchandise, hospitality, and partner activity.
• Manage digital calendars, workflows, and campaign planning.
• Oversee the NWC2027 website, content quality, accessibility, and governance.
• Lead ongoing updates in collaboration with the Digital Content Producer.
• Guide the content strategy across social, web, email and video.
• Ensure brand consistency, tone of voice, and creative alignment.
• Support influencer strategies and community engagement initiatives.
• Plan and optimise paid campaigns across search, social, display, and video.
• Analyse performance, optimise against KPIs and manage agency relationships.
• Contribute to CRM strategy including segmentation, automation, and eDM campaigns.
• Grow audience databases and leverage insights for improved performance.
• Monitor performance across all channels and provide regular reporting.
• Use insights to optimise content, campaigns and forecasting.
• Collaborate with teams across Marketing, Ticketing, Commercial, Fan Engagement and Operations.
• Support partners with digital asset delivery and integration.
• Manage agencies, digital suppliers and platform relationships.
• Lead digital operations during the tournament, including live content, social coverage, reporting and on-ground fan engagement.

• Strong content strategy, digital publishing and CMS experience
• Paid media experience and strong analytics capability
• Excellent communication, writing and storytelling skills
• Strong stakeholder & project management skills
• Ability to thrive in a fast-paced, milestone-driven environment
• Knowledge of ticketing conversion, fan engagement strategies and CRM platforms
• Experience working with creative, digital, or media agencies
• Understanding of commercial partner integration

• 5–8+ years’ experience in digital marketing, content, social media or performance marketing
• Proven campaign delivery experience in sport, events, entertainment or major consumer brand